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Couture for a Cause: Heart of Fashion • Night of Fashion

Heart of Fashion committee members.

A stylish afternoon and evening of Couture for a Cause in support of St. Tammany Parish Hospital’s pediatric initiative await 500 expected guests on Thursday, Sept. 20, at Tchefuncta Country Club in Covington.

For the fourth year, the St. Tammany Hospital Foundation, Saks Fifth Avenue and Inside Northside have teamed up to present the 2012 Heart of Fashion and Night of Fashion, which highlight the northshore’s only true New York-style runway show at a cocktail luncheon and dinner. This year, in addition to surprise giveaways and fabulous gifts for every guest, the Heart of Fashion plays host to a unique online silent auction of the favorite items selected by well-known northshore residents (see details on the following pages) and the Night of Fashion features an exciting live auction.

Over the past three years, Couture for a Cause has raised over $500,000 for the St. Tammany Hospital Foundation. Since 2010, the events have supported the advancement of pediatrics at the hospital. The 2012 chairs, Lendon Noel and Jeanine Riecke, are both parents of young children—and both are passionate about this cause. “St. Tammany offers such stellar care to the children of our community with their dedicated pediatric unit and neonatal intensive care unit,” says Lendon. “Jeanine and I are so excited to be part of this effort to fund a future plan for expanded and specialized care.”

And they’re not the only ones. David and Carolyn Briggs of Madisonville have been the Haute Couture title sponsor of Heart of Fashion since its inception. “St. Tammany Hospital is committed to delivering the highest level of professional care and state-of-the-art physical facilities,” David says. “My wife and I feel our support for the hospital is helping make possible critical services that every member of the community must have and can access close to home.”

Heart of Fashion committee members.

Opposite: (standing) Heart of Fashion committee members Elizabeth Stokes, Brenda Breck, Lori Murphy and STPH president and CEO Patti Ellish; (seated) committee members Jeté Crosby, Allyson Sanderson, Lisa Goux, Melissa Paretti, Jeanine Riecke, Lendon Noel, Debra Ethridge, Saks Fifth Avenue general manager Carolyn Elder, committee member Annette Dowdle and Jennifer Rice. Opposite below: Heart of Fashion co-chairs Jeanine Riecke and Lendon Noel with Saks Fifth Avenue general manger Carolyn Elder and director of marketing and public relations Steven Putt.

Laurie McCants has been a member of the Foundation’s board for many years. She and her husband, Wayne, are this year’s Haute Couture title sponsor of Night of Fashion through her dealership, Honda of Covington. “The title sponsorship allows me the opportunity to give back to the new pediatric advancement initiative, and I am happy to be involved as this amazing new project evolves,” Laurie says. “I cannot imagine another project that would benefit all of the families here in St. Tammany Parish more.”

Filed under: Fashion and Beauty, Front Page Feature, September-October 2012

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